Lauren Matthews
Maternity & Breastfeeding Clothing Label
Australian made luxury maternity apparel.
After having her first daughter in 2018, Lauren found herself unprepared for the changes in her wardrobe as all her outfits instantly revolved around whether or not she could breastfeed her little Charlie in them.
She also had a hard time finding clothes during her pregnancy – “I didn’t want a temporary wardrobe. I wanted Australian-made, quality garments that would take me through my motherhood journey without feeling frumpy, or frankly, unlike myself. It turned out this was hard to find!” And so, Lauren Matthews was born.
Date 2020 - 2021
Services Photography, Video Production, Creative Direction
Website laurenmatthews.com.au
Kind Words
Since launching my maternity label in mid-2020, I have loved working with the VUE team who have brought my aesthetic to life, and really get my brand and its identity. I feel really grateful for the work that the VUE team do and I look forward to working with them this year.