Brand Elevation | Website | Content | Digital Marketing | CRM Integration

In a fast-moving digital landscape, even the most respected brands need to evolve. FIT approached VUE Studio with a challenge: modernise the brand’s digital presence and marketing ecosystem without losing its local heart.

The Challenge

FIT wasn’t starting from scratch. With a loyal member base and years of experience behind them, the priority was to refresh and refine, not reinvent. The existing brand needed new energy, clearer messaging, and a stronger digital foundation to compete in an increasingly crowded market. From visual storytelling and performance marketing to CRM integration, the brief called for a full-spectrum brand elevation.

Our Approach

We began by redefining the brand’s visual language, crafting a creative concept that balanced professionalism with personality. Through photography and video production, we captured the authentic day-to-day moments that made FIT special: members working hard, trainers coaching, and the community connecting.

We designed and developed a responsive website built to convert. Structured with a strong UX and optimised for SEO, the site gives prospective members a clear pathway to enquire, sign up, and engage with the club.

On the marketing side, we rolled out a comprehensive digital strategy, blending social media advertising, search campaigns, email automation, and organic SEO efforts to drive both acquisition and retention. This was underpinned by a full HubSpot CRM implementation, giving FIT the tools to manage leads, track engagement, and measure campaign success with confidence.

Our Role

• Brand Refinement & Creative Direction Elevating the existing identity through updated visual elements, messaging hierarchy and tone.

• Content Creation Photography and videography that capture the real, unfiltered spirit of the club.

• Website Design & Development A modern, mobile-first site built to educate, engage, and convert.

• Digital Marketing Meta (Facebook & Instagram) ads, Google Search campaigns, email strategy, and SEO implementation.

• CRM Integration with HubSpot Complete CRM setup, lead capture workflows, audience segmentation, reporting dashboards and training.

The refreshed FIT brand now reflects the energy, professionalism, and community spirit that’s been at its core for years. With a modern website, high-performing digital campaigns, and a CRM that streamlines operations and marketing, FIT Lane Cove is better positioned than ever to engage existing members and attract new ones, without losing what made it special in the first place.