Why Reels?

The one of the core objectives of digital marketing is to gain exposure and impressions for your business to as many relevant people as possible. We aim to cultivate connections with existing customers to grow a community of repeat purchasers and also scale your business by finding new customers. In many digital marketing channels we can strategically target certain groups of people, but when it comes to organic social media the algorithm has control over who sees your content.

So, why are reels so important for a successful social media account? A high portion of social media users enjoy watching reels as they are more engaging, entertaining and easily create a connection between you and them and reels allow us to be creative and authentically show how your product or service is perfect for them. Instagram also prioritises Reels, pushing them to wider audiences, and most importantly to people who aren’t following you.

Reels can be a resource heavy element of your business, and if not posted at a good frequency consistently will not capture their full performance potential. That’s where we come in, we work with clients across a variety of industries to create reels for their social media channels. Our packages include half to full day Reels Shoots, Social Media Content Packages (photography and videography) or as an inclusion to our Social Media Management services.