Social Media Management | Paid Advertising | Content Creation | Email Marketing

With a bold brand identity and growing fanbase, the team behind Pig & Pilgrim partnered with VUE Studio to build sustained momentum through strategic digital marketing and content creation.

The Challenge

Pig & Pilgrim had a product that people loved, but with a growing number of BBQ and outdoor cooking brands entering the market, staying top-of-mind and ahead of the competition required consistency, creativity, and performance across multiple channels. The goal was to build awareness, deepen brand loyalty, and drive consistent sales without diluting the brand’s distinctive voice.

Our Approach

VUE Studio works with Pig & Pilgrim on an ongoing basis as their dedicated digital marketing and content partner. At the heart of the engagement is a steady rhythm of monthly activity that keeps the brand fresh, visible, and connected to its community.

We manage organic social media across core platforms, curating content calendars that align with key brand campaigns, seasonal promotions, and community highlights. Our focus is on maintaining the brand’s distinctive voice while engaging with both new audiences and loyal followers.

Alongside this, we deliver monthly content creation, including high-impact imagery and short-form video reels that showcase the products in real-life cooking settings. This content fuels not only social media but also advertising and email campaigns.

Our paid media strategy spans both Meta advertising and Google Search, designed to capture interest across the funnel. Whether it’s driving traffic during peak seasonal periods or retargeting warm audiences with product-focused messaging, every campaign is informed by data, insight, and brand tone.

We also manage email marketing, helping the brand maintain regular and high-quality communication with its growing subscriber list. From launch announcements and product education to seasonal campaigns and VIP offers, email serves as a critical owned channel for conversions and community-building.