Digital Marketing News.

This is our space to talk about all things marketing.

Using LinkedIn For Your Business.
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Using LinkedIn For Your Business.

With over 750 million people using LinkedIn worldwide, a strong, comprehensive marketing strategy isn’t complete without incorporating a social media channel like this (if required). Although there’s a stereotypical view that LinkedIn is only used by freelancers trying to find new clients, or companies searching for their newest employees, LinkedIn is a powerful platform that can provide your business with endless benefits, as long as you know how to use it properly.

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Why Instagram Stories Are Vital For Your Brand’s Engagement
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Why Instagram Stories Are Vital For Your Brand’s Engagement

We all know just how powerful social media can be for brands, but how much do you really know about the ins and outs of Instagram for marketing your business? Are you posting frequently but never gaining new followers? Perhaps you’re making sure you always like followers’ posts back and reply to their comments but you’re not making any more sales?

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How To See and Utilise Instagram Insights
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How To See and Utilise Instagram Insights

Whether you use Instagram to promote your brand, show off your freelance career or you’re an influencer, using Instagram Insights is a vital tool when it comes to your account engagement and growth. You might be posting frequently, trying to engage with followers, and attempting to grow your community, but if you don’t know the analytics of your account currently, you’re not going to have much luck.

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8 Simple Ways To Increase Engagement on Instagram
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8 Simple Ways To Increase Engagement on Instagram

Often, it feels like the Instagram algorithm is relentlessly defeating your attempts to increase your account’s engagement and build a real community of brand supporters and customers. Not only that, but the algorithm isn’t the only thing you’re competing with. With Instagram reaching over 1 billion active accounts in 2018, you might feel like your account is always getting pushed into the background, with your products or services going with it.

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Understanding Instagram Reels
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Understanding Instagram Reels

Over the last 6 months, Tik-Tok has gained unprecedented traction - new influencers have emerged, brands have created real connections with customers, large communities have been created, and Instagram clearly isn’t happy about it. So, in August, Instagram decided to create a new video feature, allowing users to create and share short clips of content whilst staying on the app.

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