Digital Marketing News.
This is our space to talk about all things marketing.

How To Make The Most of Your Story Highlights
Instagram Stories are the perfect way to engage with your audience, showcase your personality and give followers an insight into the authentic everyday life of your brand.

How To Improve Your Accessibility - The New Instagram Captions Sticker and More…

User-Generated Content Guide - Your Customers Are Your Influencers!

Why Your Business Needs to Start Making Vertical Video for Social Media.

iOS 14 Changes Coming to Facebook.

What Does Your Instagram Feed Look Like in 2021.

Instagram Guides - The Newest Feature on Instagram and How To Use It.
Have you ever wanted to say more on Instagram but not the space to do so? Perhaps you want to share your brand’s blog content on Instagram in long-form, or maybe you want to share some of your expert knowledge in the hopes of drumming up some more clients?

Using LinkedIn For Your Business.
With over 750 million people using LinkedIn worldwide, a strong, comprehensive marketing strategy isn’t complete without incorporating a social media channel like this (if required). Although there’s a stereotypical view that LinkedIn is only used by freelancers trying to find new clients, or companies searching for their newest employees, LinkedIn is a powerful platform that can provide your business with endless benefits, as long as you know how to use it properly.

How To Boost Reach Using Your Instagram Bio.
Although posting at the perfect time, creating Reels and stories, producing original, aesthetically pleasing content, and replying to comments to create a strong community should all be things that you’re consistently doing to boost your reach and increase your follower count on Instagram, one of the easiest ways to do this is often overlooked.

Why Instagram Stories Are Vital For Your Brand’s Engagement
We all know just how powerful social media can be for brands, but how much do you really know about the ins and outs of Instagram for marketing your business? Are you posting frequently but never gaining new followers? Perhaps you’re making sure you always like followers’ posts back and reply to their comments but you’re not making any more sales?

Why Community is More Important Than Followers On Instagram
Although most brands are always trying to grow their Instagram following because they’ve been told over and over again that that’s what will increase their engagement and get them more sales, there’s something else that they should be much more focused on, and it’s much easier to master!

How To See and Utilise Instagram Insights
Whether you use Instagram to promote your brand, show off your freelance career or you’re an influencer, using Instagram Insights is a vital tool when it comes to your account engagement and growth. You might be posting frequently, trying to engage with followers, and attempting to grow your community, but if you don’t know the analytics of your account currently, you’re not going to have much luck.

How Pinterest Can Grow Your Brand
Most business marketing strategies will definitely have a lot of focus dedicated to social media, which is wonderful. However, if your social media strategy is limited to Instagram, Facebook, and Twitter, you’re missing out on reaching users on one of the biggest social media platforms out there - Pinterest.

8 Simple Ways To Increase Engagement on Instagram
Often, it feels like the Instagram algorithm is relentlessly defeating your attempts to increase your account’s engagement and build a real community of brand supporters and customers. Not only that, but the algorithm isn’t the only thing you’re competing with. With Instagram reaching over 1 billion active accounts in 2018, you might feel like your account is always getting pushed into the background, with your products or services going with it.

Understanding Instagram Reels
Over the last 6 months, Tik-Tok has gained unprecedented traction - new influencers have emerged, brands have created real connections with customers, large communities have been created, and Instagram clearly isn’t happy about it. So, in August, Instagram decided to create a new video feature, allowing users to create and share short clips of content whilst staying on the app.

9 Ways to Create a Successful Social Media Campaign
People who use social media as a significant part of their marketing strategy usually see some measurable results. But the key to successful social media marketing is to not treat it like an extra tool but to treat it with the same care, respect, and attention you do with all of your marketing efforts.

Setting Up Instagram Shopping
Instagram finally launched the ability to tag products within your business account's feed and allow users to click through to a dedicated product page. This was a feature that most, if not all e-commerce managers and digital marketers were waiting for.