Digital Marketing News.
This is our space to talk about all things marketing.
How Pinterest Can Grow Your Brand
Most business marketing strategies will definitely have a lot of focus dedicated to social media, which is wonderful. However, if your social media strategy is limited to Instagram, Facebook, and Twitter, you’re missing out on reaching users on one of the biggest social media platforms out there - Pinterest.
8 Simple Ways To Increase Engagement on Instagram
Often, it feels like the Instagram algorithm is relentlessly defeating your attempts to increase your account’s engagement and build a real community of brand supporters and customers. Not only that, but the algorithm isn’t the only thing you’re competing with. With Instagram reaching over 1 billion active accounts in 2018, you might feel like your account is always getting pushed into the background, with your products or services going with it.
A Simple Guide To SEO
SEO is an increasingly popular subject that doesn’t seem to be going anywhere. In fact, with 4.4 million blog posts being posted every day in 2019, having an understanding of SEO is more important than ever before. It doesn’t matter if you’re a blogger, an existing brand owner, or a budding entrepreneur, you need to know about SEO to make sure that whatever you’re producing, or planning to produce, actually gets seen.
Why You Should Start A Blog For Your Brand
In this day and age, most brands are prioritising social media marketing, and although this is wonderful and it can certainly produce great results, a lot of brands forget about the importance of their website itself. Pretty much every business has a website, and essentially, this is where everyone heads to when they actually purchase the product or service a brand is offering. Even if a brand’s social media marketing is hitting the mark, followers will be directed to their website.
Understanding Instagram Reels
Over the last 6 months, Tik-Tok has gained unprecedented traction - new influencers have emerged, brands have created real connections with customers, large communities have been created, and Instagram clearly isn’t happy about it. So, in August, Instagram decided to create a new video feature, allowing users to create and share short clips of content whilst staying on the app.
5 Website Features Every E-Commerce Site Should Have
Ecommerce stores are everywhere. It feels as if 1 out of 5 people is running their own e-commerce business. There is no doubt that e-commerce businesses has boomed as of lately. People are spending more than half of their day, scrolling on Instagram, constantly being fed with new products and brands.
How to Choose the Best Email Platform
Email has been around for a quite long time and it’s not going anywhere anytime soon. It’s the most professional medium to communicate with and is the quickest and most direct way to reach customers, supported by a well-tailored informative approach.
9 Ways to Create a Successful Social Media Campaign
People who use social media as a significant part of their marketing strategy usually see some measurable results. But the key to successful social media marketing is to not treat it like an extra tool but to treat it with the same care, respect, and attention you do with all of your marketing efforts.
Setting Up Instagram Shopping
Instagram finally launched the ability to tag products within your business account's feed and allow users to click through to a dedicated product page. This was a feature that most, if not all e-commerce managers and digital marketers were waiting for.