Brand Identity | Packaging Design | Website | Content Creation | Digital Advertising | Email Marketing

Seed + Stow elevates every day experiences with small batch citrus garnishes for drinks, grazing boards, desserts and entertaining at home.

The Challenge

With a beautiful product range and clear creative vision, Seed + Stow needed a brand that could grow with them. The challenge was to craft a visual identity and digital presence that felt premium yet grounded, aligned with the brand’s values of an elevated lifestyle, entertaining experiences, and thoughtful design.

Our Approach

We began by designing a complete brand identity, developing a visual direction rooted in minimalism and nature. Utilising elegant typography and a grounded colour palette to support iconography and tone of voice, every element was crafted to reflect the brand’s calm, curated aesthetic.

This extended into a suite of brand guidelines, ensuring consistency across all internal and external communications. We also developed packaging designs that aligned with the tactile quality of the products, focusing on uncoated materials, understated layouts, and a refined unboxing experience that complemented the brand’s in-store ethos.

On the digital front, we designed and developed a Shopify website that balances editorial-style storytelling with a smooth and simplified shopping experience. The site acts as both a conversion tool and a visual extension of the brand’s lifestyle narrative.

To support the launch and beyond, we created a comprehensive visual content library including photography and short-form video assets to use across web, email, and social platforms. Each asset was styled and shot to match the brand’s natural light aesthetic and soft tonal range.

Finally, we activated paid social and search campaigns, rolling out a strategic advertising approach that blended brand storytelling with conversion goals. Every element from creative and copy to segmentation and targeting was tailored to resonate with Seed + Stow’s lifestyle-conscious audience.

Our Role

• Brand Identity & Guidelines Complete identity package including logo, typography, colour palette, voice and brand toolkit.

• Packaging Design Product packaging and labelling designed to be experienced.

• Website Design & Development Full Shopify site designed to align with brand aesthetics and deliver a seamless user experience.

• Content Creation Photography and videography for product, lifestyle, and storytelling, delivered as a scalable content library.

• Digital Advertising Meta advertising and Google Search campaigns to drive awareness, traffic and early sales momentum.

• Email Marketing Monthly marketing emails to their growing audience, including automation (flow) creations within their chosen email platform.

Seed + Stow now stands as a unified brand across physical and digital spaces, with a clear identity, refined packaging, and a high-performing online store. Supported by rich content and well-executed advertising, the brand launched with clarity and confidence, building immediate traction in a competitive market.