Brand Storytelling | Launch Video | Content Library | Paid Distribution Strategy

Urban Rituelle is a respected name in Australian bath, body, and home fragrance, built on the belief that daily rituals should nourish both body and soul.

The Opportunity

Urban Rituelle was evolving and entering the skincare space with a refined, wellness-focused offering. The new collection combined science-backed formulations with sensory indulgence, and the brand needed to clearly articulate this new direction without losing the trust and essence it had built over decades.

The challenge was to visually and emotionally connect with both existing customers and new skincare seekers, elevating the product beyond utility to something deeply personal and ritualistic.

Our Solution

We began with the development of a brand story film, crafted to articulate the philosophy behind the brand and the founders. From scripting and creative direction to production and post, our team created a hero video that captured the elegance, purpose and experience of their products, anchored by the founder’s vision for wellness through ritual.

In parallel, we produced a content library tailored for launch, social media, e-commerce and email. The content was styled with a clean, elevated aesthetic designed to resonate with the modern skincare consumer while staying true to Urban Rituelle’s warm, grounded brand DNA.

To ensure the content found the right audience, we implemented a paid media distribution strategy across Meta and Google, combining brand-building campaigns with conversion-led ad sets. Our goal was to extend reach, drive awareness of the new line, and create clear pathways from content to purchase.

Our Role

• Brand Story Video Production Concept development, scripting, direction and full video production.

• Content Creation Photography and short-form video for use across digital channels and online retail.

• Paid Media Strategy & Execution Meta and Google campaign setup and management, creative rollout and performance optimisation.